People Happiness
Salik’s People, Customer and Community agenda supports business growth while emphasising fairness, well‑being, and inclusive access to essential services. In 2025, the Company strengthened its People framework, expanded digital customer services, and scaled community initiatives in line with the UAE Year of Community.
Employees
Employee Headcount and Structure
In 2025, Salik’s full‑time workforce grew by 11 employees, marking a 23% increase. 17 employees were hired and six employees left, with overall turnover of 11.2%, remaining broadly in line with the previous year and supporting consistently strong retention.
Full‑time Employees
Diversity and Equal Opportunity
Our approach to diversity and inclusion is grounded in our Diversity and Inclusion Policy and is supported by practical initiatives. These include regular communications and training, equal access to learning and career advancement opportunities, and measures to ensure bias‑free recruitment. Our commitments encompass equal pay for equal work and ongoing monitoring of the gender pay gap.
In 2025, the percentage of women in our full‑time employees increased by 3 percentage points, demonstrating our commitment to increasing female representation. To promote gender equality, we conducted workshops on women’s health and wellbeing and offered flexible hours and work‑from‑home options for working mothers. The Company recorded zero discrimination cases and received zero employee complaints.
Watch Salik’s video on Emirati Women’s Day 2025
Emiratisation
Salik focuses on developing Emirati talent and providing meaningful career opportunities. In 2025, the share of UAE nationals in our full‑time employees increased by 3 percentage points, to 34%. UAE nationals comprise 100% of the Board and include one female Board member. Our Emirati attraction and retention initiative, enhances employee retention by offering improved benefits and clear career pathways aligned with the Dubai Government’s G35 initiatives.
Employee Wellbeing
For the full-time employees, Salik provides comprehensive benefits, including 100% medical insurance coverage, allowances and performancerelated rewards, and supports long-term financial security through a pension scheme (20 participants in 2025). Family support includes 90 days of fully paid maternity leave and 5 days of fully paid paternity leave.
Salik continued to support career development and invested ↨ 347,710 in training during the year. Wellbeing is supported through flexible working practices, a wellness room, and structured grievance channels. Salik's active sports committee implemented various sport activities throughout the year and provided a subscription to Fitness First for employees. The Company targets 80% retention rate for 2025–2028 and links people’s happiness metrics to executive variable remuneration.
Learn more on Salik’s employee management in the 2025 Sustainability Report
Customer Satisfaction
Our customer service is provided through various channels, with a growing emphasis on digital self‑service. To enhance our digital customer engagement, in 2025, Salik upgraded its mobile app, featuring a refreshed interface, improved performance, and enhanced self‑service capabilities. Additionally, we launched an interactive WhatsApp channel to facilitate direct communication and proactive notifications.
Community Programmes
In the UAE, 2025 was designated as the Year of Community, highlighting the importance of stronger social bonds, shared responsibility, and inclusive growth. Salik supported this initiative through measures for inclusive access and targeted community investments.
A major milestone was the partnership with Dubai’s Community Development Authority, aimed at supporting and funding community development programmes dedicated to People of Determination, implemented by the Authority and aligned with Dubai Social Agenda 33. This initiative reflects Salik’s strong commitment to corporate social responsibility and the empowerment of People of Determination and forms part of the Year of the Community initiatives.
Watch a video on the collaboration between Salik and the Community Development Authority in Dubai
